Submit Press Release to Google News: The Ultimate Guide

Oct 28, 2023

Introduction to PressWire

Welcome to PressWire, your go-to resource for all things related to press release distribution and media outreach. In this article, we will guide you through the process of submitting your press releases to Google News, helping your business gain wider exposure and increased brand visibility in the mass media category.

Why Google News Matters for Businesses

In today's digital age, where information spreads at lightning speed, it is crucial for businesses to leverage online platforms effectively. One such platform is Google News, a popular news aggregator that attracts millions of users daily. A strong presence on Google News can provide your business with substantial benefits:

  • Broader Audience: Google News has a vast user base, allowing your press releases to reach a wider audience, including journalists, industry experts, and potential customers.
  • Improved Visibility: By appearing on Google News, your business gains added visibility, increasing brand recognition and the chances of being discovered by relevant stakeholders.
  • Enhanced Credibility: Being featured on Google News establishes credibility and positions your business as an industry leader.
  • SEO Advantage: Google News listings are often displayed prominently in search engine results, providing an additional SEO boost for your business.

Steps to Submit Press Releases to Google News

1. Craft an Engaging Press Release

An engaging press release is the foundation for successful distribution. Ensure your press release provides newsworthy information, is well-written, and follows journalistic standards. Incorporate relevant keywords, including "submit press release to Google News," to optimize its visibility.

2. Select a Google News Approved Source

To submit a press release to Google News, your business needs to be associated with a Google News approved source. PressWire is a highly reputable platform that fulfills this requirement, making it an ideal choice for businesses seeking wider exposure through Google News.

3. Distribute Through PressWire

Once you have your press release ready and have chosen PressWire as your distribution platform, it's time to submit your release. With PressWire, the process is simple and straightforward. Sign up for an account, follow the easy-to-use interface, and upload your press release.

4. Optimize Your Press Release

PressWire offers extensive optimization options to enhance the visibility of your press release. Utilize the platform's features to add relevant tags, categories, and relevant links. Remember to strategically include the keyword "submit press release to Google News" in appropriate HTML tags within your content.

5. Measuring Results and Adjusting

Once your press release is live on Google News, it's crucial to monitor its performance using PressWire's analytics tools. Pay attention to metrics like views, clicks, and shares to gain insights into its reach and effectiveness. Based on the data, make any necessary adjustments to refine your future press releases.

Elevate Your Business with PressWire

PressWire is committed to helping businesses maximize their media outreach efforts. Our platform offers a seamless experience for press release submissions, ensuring your news reaches Google News effectively. With PressWire, you can:

  • Reach Relevant Audiences: Utilize PressWire's vast network to target specific industries, regions, or demographics, putting your press releases in front of the right people.
  • Expand Your Media Coverage: With our distribution expertise, your press releases can be picked up by journalists, bloggers, and other influential media outlets, magnifying your brand's exposure.
  • Improve SEO Rankings: PressWire leverages SEO best practices to optimize your press releases, increasing their visibility and helping your website rank higher on search engine result pages.
  • Gain Valuable Insights: Our analytics tools give you valuable data on the performance of your press releases, allowing you to make data-driven decisions and continually enhance your media outreach efforts.


Submitting your press releases to Google News through PressWire is a strategic move that can significantly benefit your business. By following the steps outlined in this guide, you can effectively amplify your brand's visibility in the mass media category, expand your audience reach, and improve your overall online presence. Trust PressWire to be your partner in achieving media outreach success.

Nick Miller
This guide is so informative! Now I can make sure my press releases reach a wider audience through Google News. 🗞️
Nov 9, 2023
Lee Sparks
Thanks for sharing this helpful guide! It's good to know how to get our press releases on Google News. 📰
Nov 8, 2023
Visvanathan Ramamurthy
Great resource!
Nov 5, 2023